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There existed a requirement to inventory, catalogue and administrate over one thousand game titles and accessories for display and purchase through an online store, as well as to deliver these items to residences Australia-wide.
The store was to include full e-commerce functionality, allowing a variety of payment methods. The buying process needed to be quick, simple and completely secure, while providing a simple and intuitive shopping experience to the user.
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The site design and navigation were the first elements to be approached. This helped to define and structure the growing number of items into eight distinct platforms, each with ten different genres.
A thorough analysis of the design specifications took place to determine the technical requirements. It was determined that development with the .NET framework would provide a quick development time and a properly structured and secure solution. Microsoft SQL Server was the database of choice due to its speed, features, scalability and comprehensive .NET support.
Comprehensive stock management and synchronisation was implemented, with stock from multiple suppliers and their warehouses being updated on a regular basis. Cerebral achieved this via means of an updating component, which also provided integration with third party affiliates such as GetPrice, NineMSN shopping and others. This was achieved through a regularly updated XML data feed of product and sale information, allowing third party sites to provide gamezoo product deals to their users along with links through to purchase the item from the gamezoo store.
Security was of the utmost importance to Cerebral, and was taken very seriously. Throughout the ordering process, sensitive data was protected through the use of a 128-bit SSL certificate. This allowed for the secure transfer of all customer information to the SQL database and provided secure credit card transactions with the bank. Furthermore, all sensitive customer details were encrypted with industry standard encryption algorithms, ensuring a high degree of security and peace of mind for the customer.
Cerebral also implemented their custom built fraud prevention component to the ordering process, performing address validation and IP-to-locality lookups to lower the possibility of fraudulent orders being placed through the store.
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gamezoo is regularly praised by its customers for its great design, functionality and customer support. Sales and membership are constantly increasing, giving support to the positive comments from the customers.
Cerebral continues to work closely with gamezoo and are regularly adding new features to the site. Cerebral is devoted to ensuring gamezoo continues to be the leading online retailer for the Australian gaming market.
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